Business
COVID Comebacks: Marlyn Kissner, Rick Franzo, Alice Wanamaker, Margaret White |On Every Main Street
By Kenneth Mazzaro- Published Oct. 23, 2020- WDIY 88.1 Greg Capogna continues his COVID Comebacks series with Marlyn Kissner – EVP Northern Region GLVCC, Rick Franzo – The Growth Coach of the Poconos, Alice Wannamaker – VP Northern Region GLVCC, and Margaret White – Owner, Stone Row restaurant in Jim Thorpe. (Original air-date: 10/19/2020)
Read MorePayroll Tax Deferral
By Joseph A. Mastriani, CPA/PFS, CFP, Shareholder | Buckno, Lisicky & Company I want to make you aware of the most recent guidance from the U.S. Treasury and the IRS regarding the August 8 presidential executive order allowing for the deferral of the employee portion of Social Security taxes. This order, signed by the President,…
Read MoreHow Do You Zoom?
By Kathy Henderson, Director of Economic Development, CCEDC I was reading an article the other day in the Wall Street Journal entitled “Video Calls are Good for Laundry Too” by Shan LI. The article talked about how people started out working from home at the beginning of the pandemic and dressed as though they were going…
Read MoreSee, Believe and Achieve …Now More Than Ever.
By Marlyn Kissner, Executive Director, CCEDC As leaders in the workplace, we tackle daily tasks, help customers and co-workers, find solutions to challenges that arise and figure out how to increase activity and sales to stay ahead of the game. Now, more than ever, I encourage you to take the time to “see it, believe…
Read MoreDo You Suffer from Digital Concussion?
By Kathy Henderson, Director of Economic Development, CCEDC Headaches. Dizziness. Dialed pupils. Discombobulation. Have you experienced those problems, as you attend yet another Zoom or Teams meeting? I have but I can also add to that list double vision. We have a lot of new things coming at us lately. The pandemic and sheltering at home…
Read MoreFinal opportunity to take advantage of Paycheck Protection Program loan forgiveness opportunity
By Joseph A. Mastriani, CPA/PFS, CFP, Shareholder- Buckno Lisicky & Company With about two weeks until the July 4th holiday, most individuals’ thoughts are focused on spending time with their families on vacation. But for some small business owners, these next two weeks may be also focused on the last opportunity to take advantage of…
Read MoreGoodbye Yellow. Hello Green!
By Marlyn Kissner, Executive Director, CCEDC After a few challenging months, tomorrow, June 12th, Carbon County will finally be in the GREEN! Like you, we are super excited for this long awaited milestone! So as we flatten the curve and experience some eased restrictions, it is important to keep in mind that there are still…
Read MorePivoting Your Business
By Kathy Henderson, Director of Economic Development, CCEDC To Pivot: When used as a verb it means “to turn on a point” but when used in business it has a much broader definition; “A pivot usually occurs when a company makes a fundamental change to their business after determining (usually through market research) that their product isn’t meeting the needs of…
Read MoreChanging Your Marketing Priorities to Navigate Uncertain Times
By Dina Tulli Davis, CCEDC Director of Marketing & President, JumpSpark Creative Group, LLC. Lately, you may have noticed a change in brand advertising across all media platforms from hard selling to we are all in this together and are here to help you in any way we can. Many times in a crisis or…
Read MoreSUCCESSFULLY NAVIGATING THE PANDEMIC EFFECTS ON SMALL BUSINESS
By Kathy Henderson, Director of Economic Development, CCEDC As the world starts to ask what’s going to happen when this pandemic is finally over and we can look at what it will take to jumpstart the economy again one thing is for certain: We have to save Main Street! In Carbon County, Main Street is…
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