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By Kathy Henderson, Director of Economic Development, CCEDC To Pivot: When used as a verb it means “to turn on a point” but when used in business it has a much broader definition; “A pivot usually occurs when a company makes a fundamental change to their business after determining (usually through market research) that their product isn’t meeting the needs of…

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We’ll power through COVID-19 together By Carol Obando-Derstine, Regional Affairs Director, PPL Electric Utilities The impacts of the coronavirus epidemic are everywhere. There is the sad toll of illnesses and lives lost. There are economic repercussions in millions of lost jobs, closed businesses and more. The economic effects may make it harder for some customers…

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By Kathy Henderson, Director of Economic Development, CCEDC There is no doubt that COVID-19 has irrevocably changed the way businesses will compete over the next decade.  How will you survive as a business much less compete in the coming months?  Let’s put this in perspective.  Events like COVID-19 are called “Black Swan Events” and are…

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