By Marlyn Kissner, Executive V.P. of the GLVCC and Executive Director of the CCEDC
It's enjoyable and relaxing for many of us to meet up and hang
out with friends after work or on the weekends. We find comfort in
sharing stories, laughing and joking or discussing serious and
sensitive matters among friends and family. There is a climate of
trust that we have built over time that continues to grow
throughout the years.
Just the same, it is important to build a climate of trust in your professional environment. I've seen and experience this first hand throughout my professional career path. People like to do businesses with people they know and trust; building relationships is the key to connecting with new clients. Be a good listener and ask a lot of questions as you get to know new acquaintances and be sure to follow up; do what you say your are gong to do! Most people love to share information about themselves and this will allow you to get to know them on a personal level. As you network with others, keep this in mind and use best practices to build trusting business relationships. Having this foundation of trust is where the referral plan comes in to play. As you get to know someone and trust their business practices, you will most likely refer future clients their way.